Friday, March 4, 2011

...DeLorean

Back to the future because the future is now! DeLoreans, DeLorean DMC-12s to be exact, are back! People who loved these cars from the movie "Back to the Future" are buying these neat looking cars. Ke$ha drove one to the 2010 MTV Video Music Awards; will.i.am owns one; Kanye West and Die Antwoord are vocal fans. The British band Neon Neon devoted its entire 2008 album to the car. If that does not help get it back out there At least 4 movie projects are making the rounds in Hollywood. Imagine up to 4 movies out int he future about this car. The car is an icon. Though the look fast, they do not go over 130MPS, we are talking about a 2.6 liter V-6 engine and a 0-60 times in 10.5 seconds. Vroom vroom. They are not the most reliable either, if you own one you will spend a LOT on maintence, though if you own a Jaguar you would be used to this. But with all of that aside this car is one of the most recognizable symbols of the 80's. The man behind the car, John DeLorean, was even arrested for transferring a suitcase filled with 220LBS of cocaine. How 80's is that! With the popularity of the care starting to surge, the company has agreed to some licensing deals:

- Nike 6.0 Dunk SE DeLorean. The $90 sneaks started listing for $400 on eBay the day after they sold out online. Nike designers visited DMC during production to re-create DeLorean taillights in the sole of the shoes. The kicks came packaged in a silver box that opened on either side like gull-wing doors.

- Mattel Hot Wheels DeLorean edition. The tiny cars sold 400,000 units last year in the fourth quarter alone. A special Back to the Future version is due out this spring.

- Xbox Gran Turismo. Sony approached DMC "very early," Wynne said, but he turned them down. "They offered me a dollar for the licensing, and I said no—you're missing some zeros here. They came back two years later with some real money."

- The Hundreds. The L.A.-based design shop is heavily influenced by southern California's skateboarding and surf punk culture. The Hundreds partnered with DMC to produce a special run of DeLorean T-shirts and a wrap option for the DMC-12

I do plan on owning one of these cars int he near future. The originally sold for around $25,000 30 years ago and you can buy one from $11-$50,000. The expensive ones usually have a "Back to the Future" car kit on them. I am giving the DeLorean a major Digit Up because it is still one of the coolest cars ever built.

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