...Burger King

Burger King is killing the King! Now under now ownerships, management and marketing, Burger King has decided to retire it's somewhat creepy king for now. For years, Burger King had placed its bets on edgy commercials by creative powerhouse Crispin Porter + Bogusky, targeting men in their teens and 20s. Crispin's campaigns got a lot of attention, and plaudits from the advertising community. Unfortunately, however, advertising awards don't necessarily translate into sales, and Burger King has been badly lagging main rival McDonald's. Burger King's same-store sales declined 6% in the first quarter; compare that to a 3% rise for Mc Donald's. It is not the King's fault, it is Burger King's fault. They are now focusing updating the stores, fixing its food and changing its image. Alex Maccedo SVP of marketing said, "People want a reason to go back to Burger King ... There are no plans to bring the King back anytime soon." I am giving Burger King a Digit Down because the King is funny, creepy and makes them relevant. Their food is blah and I do not see that changing anytime soon. Below are some of the commercials that starred the King.