The Tata Nano is the Indian version of the Ford Model T. It is the "People's Car". It cost $3,000, has 2 doors and is the world's cheapest production car, not the safest, but the cheapest. Apparently Tata is having problems selling the car. Originally launched in 2008 with a 100,000-customer waiting list, the Nano has been plagued by Ford Pinto-like incidents of spontaneous combustion, the result of which were electrical system and exhaust safety upgrades for 70,000 owners. Sales have flagged markedly since that launch; August saw 1,200 sales, an 88 percent drop from 10,000 in April. Some analysts argue that the reason for the Nano’s sales decline may have less to do with safety issues and more to do with Indian consumers not taking well to the notion of owning the world’s least expensive vehicle. I find this hard to believe. How hard is it to sell a $3,000 car in a country where a 3rd of its citizens live on 50 cents a day... Also there is well over a billion people in India so doing the math... about 400 million people. Well to boost sales of the mini car Tata has decided to, wait for this, cover a Tata Nano in gold and jewels. Artisans associated with the company’s chain of GoldPlus jewelry stores lavished the automobile with 194 pounds of hard-crafted 22-karat gold, 33 pounds of silver and 10,000 precious and semi-precious stones. The car cost 1,533 Tata Nanos or $4.6 million. I like lavish things. I like some gaudy things. But this car is ugly! It might sell in India though, but I doubt it. It is more of an investment in gold if anything. Tata also owns Jaguar and Land Rover/Range Rover, they bought them from Ford in 2006, money hole... Instead of doing ridiculous stunts like this to draw attention to your cars, why not invest in making the car better. This is not going to make anyone want to buy your car more than they already did, or did not, want to in the 1st place. I am giving Tata a Digit Down for having such poor business skills.
The Tata Nano is the Indian version of the Ford Model T. It is the "People's Car". It cost $3,000, has 2 doors and is the world's cheapest production car, not the safest, but the cheapest. Apparently Tata is having problems selling the car. Originally launched in 2008 with a 100,000-customer waiting list, the Nano has been plagued by Ford Pinto-like incidents of spontaneous combustion, the result of which were electrical system and exhaust safety upgrades for 70,000 owners. Sales have flagged markedly since that launch; August saw 1,200 sales, an 88 percent drop from 10,000 in April. Some analysts argue that the reason for the Nano’s sales decline may have less to do with safety issues and more to do with Indian consumers not taking well to the notion of owning the world’s least expensive vehicle. I find this hard to believe. How hard is it to sell a $3,000 car in a country where a 3rd of its citizens live on 50 cents a day... Also there is well over a billion people in India so doing the math... about 400 million people. Well to boost sales of the mini car Tata has decided to, wait for this, cover a Tata Nano in gold and jewels. Artisans associated with the company’s chain of GoldPlus jewelry stores lavished the automobile with 194 pounds of hard-crafted 22-karat gold, 33 pounds of silver and 10,000 precious and semi-precious stones. The car cost 1,533 Tata Nanos or $4.6 million. I like lavish things. I like some gaudy things. But this car is ugly! It might sell in India though, but I doubt it. It is more of an investment in gold if anything. Tata also owns Jaguar and Land Rover/Range Rover, they bought them from Ford in 2006, money hole... Instead of doing ridiculous stunts like this to draw attention to your cars, why not invest in making the car better. This is
not going to make anyone want to buy your car more than they already did, or did not, want to in the 1st place. I am giving Tata a Digit Down for having such poor business skills.
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