Tuesday, January 25, 2011

...Taco Bell

I love Taco Bell with a passion. It is, for some reason, my favorite place to eat. From womb til now I have always loved eating Taco Bell. Even when they suggested that we not eat there for safety reasons such as a recall or tainted products, I decided to eat there anyway. Well now Taco Bell is getting sued by Montgomery law firm Beasley, Allen, Crow, Methvin, Portis & Miles claiming that Taco Bell meat mixture contains binders and fillers. They said they they had the meat tested and it contained no more than 36% actual beef, less than the minimum required by the FDA to be considered actual ground beef. They want Taco Bell to change their advertising to reflect this, meaning no more commercials referring to their "seasoned beef''. In response to this suit Taco Bell President Greg Creed said this, "At Taco Bell, we buy our beef from the same trusted brands you find in the supermarket. We start with 100 percent USDA-inspected beef. Then we simmer it in our proprietary blend of seasonings and spices to give our seasoned beef its signature Taco Bell taste and texture." According to Taco Bell's website their beef seasonings include: salt, chili pepper, onion powder, tomato powder, oats, soy lectithin, sugar, soybean oil, garlic powder, yeast extract, citric acid and cocoa powder. An interesting but not unusual combination, you should see what is in your chicken. I am not surprised by this at all. There have been rumors about the meat at Taco Bell for years. From horse and donkey meat, to Grade D dog food meat, I have heard it all. I still do not think that even this new claim with stop people from eating there. However I would like for something to change. This lawsuit is not for money, it is for clarity, principal. Either Taco Bell will change their ads or the suit will fail, either way we, the consumer, will win. I am going to givee Taco Bell a Digit Down. Not for "lying" to us, but for not being totally honest with us. McDonald's announced they will be raising their prices this year so if Taco Bell has to raise its prices in order to give us better or more beef, we will accept that.

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